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How Marketers Can Break Out of Hollow Tech Stacks

Posted by cherrylene cartagena on February 12, 2021 | Featured

The following article describes the pain marketers go through in managing technological stacks. Tech stacks often provide inefficient, jumbled up solutions without a centralized point of view. The solution to this problem lies in Customer Data Platforms, which the article describes in detail. It effectively handles the data processing and visualization in order to understand and interact with the customers better. … Read More

Tags: customer data platform, customer experience, marketing strategy, tech stacks

Dashboard Design Best Practices – 5 Key Principles

Posted by cherrylene cartagena on February 1, 2021 | Featured

Trying to make your dashboard designs stand out from the rest but you don’t know what it takes? Well, don’t worry. In this article, I’ll be taking you through the top 5 key principles of dashboard design that will help you ace the design. … Read More

Tags: content first technique, dashboard design, dashboards, data analysis, key performance indicator

Successful Analytics Team’s Roles and Responsibilities

Posted by cherrylene cartagena on January 29, 2021 | Featured

If you want to compete with others, it’s imperative to have the best analytics team. Besides that, this team is also responsible for creating business models that can improve your overall performance. … Read More

Tags: analysts team, analytics group, analytics team, business analyst, data analyst, product developer, project head, reporting developer, team of analytics

Customer Data Platform: The Ultimate Guide

Posted by cherrylene cartagena on January 27, 2021 | Featured

A Customer Data Platform (CDP) is a system that unifies all these data from different sources like apps, social media, marketing campaigns to a centralized location. This is the ultimate guide of CDP.
… Read More

Tags: CDP, customer analytics, customer data, customer data platform, data platform, data warehouse, marketing technology, martech stacks, mitigate risk, personalization marketing, security wise, ultimate guide

Digital Performance Marketing Explained

Posted by Content Cradle on December 10, 2020 | Featured

Digital performance marketing has changed the advertising landscape. This article explains the concept and how you can leverage it in your marketing. … Read More

Tags: digital marketing, digital performance marketing, marketing analytics, marketing strategy, performance marketing

The Amazing Reasons Why Every Start-Up Needs Web Analytics

Posted by Content Cradle on August 31, 2020 | Featured

Building a start-up comes with a lot of unknown, especially regarding your online success. Web analytics is an effective way to gain insight into your business and make decisions that will ensure business growth. … Read More

Tags: start-up, web analytic metrics, web analytics

How’s your business going? Need help with Analytics?

Posted by Content Cradle on August 27, 2020 | Featured

The current financial crisis has once again proven the importance of data analytics and data-driven decisions. This article explores the steps you can take to better leverage analytics for your business. … Read More

Tags: analytics, business intelligence, data analytics, help with analytics

15 Top Analytics Websites & Blogs For Every Data Enthusiasts

Posted by Content Cradle on August 14, 2020 | Featured

Identifying the best analytics blog websites allows you to get adequate information and support to take your analytics to the next level. This article reveals 15 must-follow analytic sites and blogs. … Read More

Tags: analytics tools, analytics website, web analytics