The right data analytics will help you know when, what, where, and how to make optimal changes. Let’s now examine the five most overlooked data metrics in eCommerce. … Read More
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How You Can Retain More Customers And Improve Their Loyalty
The added benefit of retaining loyalty with customers is that they can refer other customers to you for free. This can save on your marketing budget and make sure that you can access a wave of new customers that have an improved sense of loyalty from the beginning as well. … Read More
Summary Number Tile – Percentage Change Update
The percent change update to the summary number tile allows you to quickly tell how the selected metric is performing and trending compared to a previous period of your choosing. … Read More
10 Steps To Increase eCommerce Traffic
To help you increase your reach and invite your target audience to your website, we have compiled a list of ten steps that you must follow to increase eCommerce traffic. … Read More
How To Limit Shopping Cart Abandonment
Most people who are involved in eCommerce have experienced the dreaded abandoned cart scenario at some point. This is very frustrating because it means that someone decided to get a bunch of products in their cart, but they bailed out … Read More
What is Customer Lifetime Value and Why It Matters
Customer satisfaction and great customer service are some of the ways to gain loyal customers. … Read More
The Pros and Cons of DMPs, CDPs, DWs, and CRMs
Marketers and their teams have a number of different data collection platforms to choose from such as Data Management Platforms (DMP), Customer Relationship Management Platforms (CRM), Data Warehouses (DM), and Customer Data Platforms (CDP). … Read More
Third-Party Data’s Top 5 Questions to Ask Before Buying
Organizations collect this data through various modes, with third-party data being the most popular. … Read More
10 Ways An Organization Can Become Customer-Centric
Becoming customer-centric requires a strategy and a significant amount of time and effort. To do so you have to ensure your customers have a positive experience at every step of their journey. … Read More
31 Ultimate Guides: Prevent Shopping Carts Abandonment
Low bandwidth is one of the major reasons why few shoppers abandon your cart. So, you need to proactively rev up your shopping carts by avoiding unnecessary graphics and other desktop elements. … Read More