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Data analysts. Data scientists. Data nerds. Whatever you want to call them, there’s no denying that qualified Web analytics professionals are in high demand. And for good reason; these days, big data is on the minds of most organizations, large … Read More

Who doesn’t love a good story? To kick off this article, we’ve got a great one for you: Once there was a Web analytics professional who was also an Excel wizard. In fact, he would create some of the world’s … Read More

Social media for businesses is big right now because it brings business owners an easy way to connect and engage their customers. Your customers are on Facebook and Twitter. They are pinning stuff on Pinterest, uploading self-made videos on YouTube, … Read More

Once you click on a pay per click ad, you will be taken to a page on the advertiser’s site that would provide you with more information about the products or services featured in the ad. This is the landing … Read More

What is SEO? SEO, or search engine optimization, is one way website administrators can improve the position of their site in search engine results. Because an earlier appearance in the list correlates with higher traffic on the site, SEO can mean … Read More

A site’s bounce rate indicates the amount of visitors who land on a page within your site and then leave the site from that same page. This page is often termed the “landing page.” So, the bounce rate only deals with one-page … Read More

What’s the point of using Twitter for your business? Besides the fact that over 232 million people actively use twitter monthly??? Here are a few reasons from current research. 67% of Twitter users are far more likely to buy from … Read More