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Dear Form Completion Analysis, You Deserve More Love
The vast array of metrics available in the world of web analytics can be overwhelming, and gleaning actionable insight from all this data can be a challenge. Although a lot of standard web analytics tools can help companies layout a … Read More
Inspirational Workspace Ideas
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Understanding Mobile Metrics and Dimensions
Do you have a sizable mobile user base? Here are a few mobile metrics and dimensions to consider when tracking them. Mobile Device What type of device are they using? Is the user on IOS, Android, Windows Mobile? Mobile Location … Read More
Explaining a digital career to your grandparents
It’s almost Thanksgiving, which means a couple of things. Lots of food (and thankfulness) to go around. A little family awkwardness. And another year of trying to explain to your older relatives what the heck it is that you do … Read More
Exploring Intuitive UX Design
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How to Maximize Productivity
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Making the Most of Your Commute
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Website metrics you should be tracking (but you’re not): Part I
We all know that Web analytics are the best way to track the overall health of your site and marketing campaigns. If you’re an analyst or stakeholder, you’re all too familiar with monthly spreadsheet reports and charts showing month-over month … Read More
The creep line: when does marketing personalization become too personal?
If you’re collecting and leveraging behavioral targeting or remarketing, we don’t have to tell you that these are key to boosting your sales and staying competitive. Studies have shown that at least half of companies consider personalization crucial to their digital … Read More