The greatest benefits delivered through data sharing is mostly enjoyed by the marketers who use the insights to remember customers in order not to always go through the process over again. … Read More
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CDP vs CRM: What’s the difference?
CDP automates your marketing campaign while tracking the customer’s behavior across all channels. CRM allows you to aggregate vital information about both your perspective and regular customers, effectively communicate and interact with your customers, and run automation processes that make your marketing campaigns run smoothly and seamlessly. … Read More
5 Martech Stacks of Lead Generation Tools For Your Business
Every successful brand has all of these lead generation strategies in play. The common denominator being the landing page. … Read More
Why Should You Use Social Proof Notifications to Help Improve Conversion Rates
Social Proof is a “psychological phenomenon where people assume the actions of others reflect the correct behavior for a given situation”. … Read More
Looking for New Customers? Here are 7 Smart In-Depth Ways
The top priority for every business owner is to have an appreciable number of new customers in their customer base. … Read More
Email Personalization: The Game Changer in Email Marketing
Email personalization is an email marketing strategy that uses customer data to create more personalized and targeted emails based on data gotten from customers. … Read More
Security and Privacy Updates
Today, we are pleased to roll out a new policy that includes legal updates and easier to read. To that end, we want to give you an overview of our updated privacy policy. It’s more user-friendly and addresses new data regulations (including GDPR). You can take a look at the revised privacy policy here. … Read More
5 Ways to Re-engage and Retain your Customers Using CRM
It’s easier and cheaper to retain an existing customer than it is to get a new one. … Read More
Building Your House File Through Newsletter Sign Ups
A unique and often overlooked way to build a terrific house file is through collecting data from newsletter sign-ups that are available on your site. … Read More
How to Decrease Bounce Rate
If you could reduce the bounce rate of only one page, which would you choose? Many people make the mistake of selecting page 2 to work on, simply because it has a higher bounce rate and therefore needs more attention. … Read More