Are you one of those marketers who prefer sending fancy marketing email to the target audience?
While this tactic might work in some scenarios, there are a number of things that decide whether or not people will open and read the emails you send in.
Firstly, the subject line plays an important role in arousing the curiosity of the reader. Next, the content in your mail should be persuasive enough for them to take the next step. Apart from that, there are a number of things you need to work on to ensure your marketing email goes well.
Today, we will get you acquainted with the top tips you need for writing a great marketing email.
How Is The Email Content Useful For The Reader?
This is the first question that needs to be answered in your Subject line.
It is quite obvious that a reader would never open an email if he is not interested in what’s following through.
You need to give them a reason to open the marketing email and take the required action. Marketers generally focus on making the headline catchy. While this is extremely important to have a reader’s attention, but offering clarity should always be a priority.
If you are sending in vague information through the headline, your email wouldn’t be opened.
Once you successfully make a reader open the marketing email, the next step is to ensure they stay till the end. Yes, the body of the email should contain all the relevant information and convince your audience to take the next step.
Along with curating top marketing emails to get better conversions, tracking the progress is of utmost importance. You need to evaluate whether or not your efforts are in the right direction. Click here to track your marketing email progress and make relevant changes accordingly.
FoxMetrics can easily provide you all the relevant data required to understand your email performance. It provides you the complete journey of a user, thereby, meaning you get the information regarding the clicks, the time a user spent reading your marketing email, the number of users who unsubscribed, the ones who subscribed, etc. By having your hands on all the required data, you can easily grow your business.
Develop A Connection Through Relevant Information
The most important thing while curating marketing emails is establishing familiarity with your readers. If you directly come to the point, you are more likely to be ignored.
Firstly, let your reader know how you know each other and why should he be concerned about the content that follows.
Let’s say you are making a previous customer aware of the new model of the product he purchased. Directly suggesting your reader try the product wouldn’t do the task. You need to tell him why this product is something he would be interested in based on his previous interests.
If after reading your email, the person feels like this must be forwarded to a thousand f individuals at the same time, you’ve lost their interest.
Personalizing marketing email is the top thing you must focus on as a marketer.
The copy should always revolve around the reader, not your business or brand. Always address in the second person to make your readers realize the same. By using “you” in the copy a lot of times will do the task.
No One Wants To Know About The FEATURES!!!
Let’s say you are trying to sell clothes.
As a marketer, your emphasis would always be on the comfort offered by the material used to the customers. If your information is limited to the name of the used material, you are doing it wrong.
Customers are not concerned about the features of your product. They always want to have more information regarding the benefits they offer.
The more benefits you mention in your email copy, the more reasons you give them to purchase the product.
Try sending both types of emails- one explaining the features while the other explaining the benefits. Evaluate the results and you will see why more emphasis should be on the benefits offered by the product.
Most marketers make this mistake and lose their potential customers in the middle.
Avoid Writing Long Stories In The Copy
Some marketers try to tell the entire story through one marketing email. Keep in mind that no one likes reading long stories in an email.
People prefer reading short and to-the-point emails that clearly state the benefit they will receive on taking a certain action. Even in a short marketing email, people tend to search for the small and relevant points that will benefit them.
No one will go through an entire long email to scan the points of their interest. The fewer words you use in an email, the easier it will be for your audience to read or scan it.
Always try to summarize the information to make the task easier for your audience. Along with following a logical structure of the email, make sure you keep the paragraphs short.
Also, make sure your email content isn’t filled with capital letters and unnecessary exclamation marks. No matter how badly you think that works, they are considered spammy.
Always Use A Conversational Tone
Remember that you are not in a professional meeting that requires following a formal tone. You are trying to make your message reach your target audience.
Try to have an actual conversation with them through your email copy. If you are thinking about using your humor in your emails, then go for it. You don’t have to sound professional at all times.
In this scenario, you can frame it just like you want to. A short story that delivers the desired message is a great way. But back again, focus on keeping it short and clear.
Since all you got are a few words to deliver your message, try to choose the right ones.
Your words should instantly click with the readers and paint a clear picture. It’s easy to describe something when you have no word-limit but doing that in a limited word count is the real challenge.
Never Mention False Things In An Email
Some marketers involve false information in emails to win trust. The one thing that will help you retain customers is complete honesty. Even if you succeed once, you will eventually lose that customer. Always be true to the people who look after you.
Wrapping Up
These were some of the top things that consist of a great marketing email. Make sure you go through each one of them to come across an email copy that increases conversions. Email marketing has time and again proved to be effective for businesses if done right. Go through the tactics, evaluate the performance, and make necessary changes.