The metric of returning visitors is commonly abbreviated as RVR or rate of return visitors. This metric calculates the rate of repeating visitors to your site. The RVR metric reveals how healthy your content marketing strategies are. … Read More
Web Analytics Blog
Follow along with us as we share our experiences in the industry - the highs, the lows, and everything that falls in between.
What is Customer Acquisition Cost (CAC)?
The Customer Acquisition Cost (CAC) metric measures the number of resources and money that a company spends in obtaining new customers. Tracking this metric has become all the more crucial, especially when the companies started doing business on the internet on a large scale and began marketing their products and services online extensively. … Read More
Why Tracking Conversion Rate Is Important
The conversion rate metric points to the success of your site. It goes without saying that a higher conversion rate leads to higher revenue or sales. … Read More
Landing Pages: Metrics You Should Be Tracking (But You’re Not)
Landing pages are the lifeblood of your sales funnel. You must not only know how to set them up but also track it efficiently. … Read More
Metrics You Should Be Tracking (But You’re Not): Dwell Time
Wondering how well your blog’s content is performing? And unable to find out whether your visitors are finding your blog posts useful and engaging? Then probably you must go beyond just tracking the regular Bounce Rate or Time-On-Site metrics. It’s … Read More
Metrics You Should Be Tracking (But You’re Not): Keyword Ranking
In the last part of this series, we discussed the metric of “Traffic Sources” in detail. In this post, we’ll discuss another highly vital website metric – Keyword Ranking. We’ll check out why it is vital to track keyword ranking, … Read More
The Importance of Web Traffic Sources
In the last part of the series we looked at the website metric of “web visitors” in detail and saw why web visitors are crucial to the success of your business. This part can be seen as an extension of … Read More
Google is coming down hard on websites with intrusive mobile pop-ups!
Google is always striving hard to offer the best web experience to users across all devices. Towards that end, they are rolling out two algorithm changes to mobile searches in early January 2017. That’s no wonder, as the Big G … Read More
Metrics You Should Be Tracking (But You’re Not): Visitors
The last part of this series talked about the importance of tracking the “web form completion” metrics and suggested some useful methods that can prevent web form abandonment. In this part, we’ll explore the metric of website visitors in detail. … Read More
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