Web Analytics Blog

One of the first things you would need to know when launching a PPC campaign is the concept of click-through rate and how to write effective ads. What is click-through rate? According to Google AdWords, click-through rate is a ratio … Read More

Keyword research is serious business because it is the foundation of your search engine optimization or pay per click campaigns. Without the right keywords, you will never succeed in these campaigns. When you are doing keyword research, you would need … Read More

Blogging for business is not just about you writing whatever you feel like writing about. And people would think that blogging is almost dead in an age where Tumblr, Pinterest and Facebook are being eyed by businesses for their marketing. … Read More

A Thank You page is where your visitors end up after converting. Depending on what you want them to do, a thank you page confirms their purchase, their newsletter sign, their joining your forum, their getting the free trial, or … Read More

Technology has made it possible for marketers to connect with their customers and prospects in ways that were not possible before. Over the recent years, two promising areas of marketing became a significant part of the marketing mix: social media … Read More

Web analytics is a set of tools that measures traffic and other stuff on your Web site. The Digital Analytics Association writes that there are four types of metrics involved with Web analytics and these are: Count – This is … Read More

In September 2012, Microsoft did an unprecedented thing and directly challenged Google’s dominance in search. The company invited users to participate in its “Bing It On” challenge where users could compare Bing and Google search results. Users could search for … Read More

A quick way to gain quality traffic to your online website through pay-per-click (PPC) ads is to target them on highly relevant sites. Placement-targeted campaigns in AdWords or with other ad networks are fairly simple to set-up. You can import … Read More

Third-party Website analytics reporting services are a great way to monitor competition and set your pricing if you are selling advertisement space on your site. What are your options? Here are some of the top third-party web monitoring tools available: … Read More

Webalizer is one of the two web statistics packages included in cPanel hosting. If you are using cPanel for your hosting, then chances are you are familiar with Webalizer, too. Webalizer uses your usage logs and access logs to generate … Read More