Web Analytics Blog

Everybody interested in Internet marketing is concerned about bounce rates. Webmasters and site owners panic when they see that they have a high bounce rate. But what really is bounce rate and why is it important to keep it down? … Read More

Analytics provide you with the data you need to measure how successful a particular page is. You can only know how effective your landing pages are if you have some form of analytics installed. The best thing about analytics is … Read More

If you are serious about ranking high on search engines, you should pay attention to your site’s speed. A long loading time can be very detrimental to your ranking because it stands in the way of providing a great user experience to … Read More

SEO – “search engine optimization” or “search engine optimizer”, the former is the process in which one optimizes a website to gain better ranking in search engines for one or more specific keywords. When people are looking for content they … Read More

Ideally to truly track page load time, you’ll need to start tracking from the server side, however, client side is also a good place to start and its super simple to do so with FoxMetrics. For SEO reasons, you’ll want your pages to … Read More

Marketing Experiments has posted a slide with detail information that will help you convince your boss to reduce form fields. These pointers will help you win your bosses over and help fight to reduce frustrating form fields, therefore, increasing conversion rates. … Read More

We are aware that search engines especially Google, takes page speed into account when ranking your website, therefore, we do get a lot of concerns from our customers or potential customers about the ability of our script slowing down their websites … Read More

In spite of today’s failing economy, online sales have grown up, according to MasterCard reports. With the inevitable shopping season, these sales will continue increasing further. As the Internet persists to grow and expand, more and more companies are determining … Read More

Taming the Web Analytics Cerberus Head by Head Most people today consider web analytics as a sort of bipolar disorder, a continuous fight for finding the balance between two similar entities: IT and marketing. However, if we take a deeper … Read More

In most cases, E-commerce websites fight with low conversion rates, high ignorance, and a lot of unfinished “Add to Cart” attempts. One frequently forgotten thing is that on the other side of the website statistics reports there’s another human being … Read More