You get all kinds of website visitors, considering their tastes, manners, etc. So, your site basically encounters tens to thousands unique species visiting it every single day and it needs to understand and serve them correspondingly. One habit of purchasing … Read More
Web Analytics Blog
Follow along with us as we share our experiences in the industry - the highs, the lows, and everything that falls in between.
Small Business Offline Sales and Conversions – Measure Them Right!
Sometimes, small businesses start to significantly decelerate, when they need to improve their online marketing. It is partly happening because of the lack of awareness about the technical means involved in it and also because of the fear that they … Read More
Update: Blekko Search Engine
Recently, we launched support for the Blekko search engine in FoxMetrics, however, it seems I missed a critical piece as Greg Lindahl the CTO of Blekko contacted me with the details recently. It turns out that Blekko has a toolbar that I didn’t know about, therefore, all toolbar queries weren’t being … Read More
Improving Conversion with A/B Split Testing
How do you know what works on your website and what doesn’t? Usability is a beast that can’t be controlled until you test different scenarios and use hard numbers to make your decision. We as people are very adaptive and … Read More
10 Ways To Improve Website Speed and Conversion
Think that speeding up your website isn’t essential? That would be a big mistake. A one-second delay in page speed could cost you a lot. Here’s all you should know about website speed and the steps to increase your site’s speed. … Read More
Combating Consumer Choice Paralysis to Improve Conversion
Offering too many options can “paralyze” your eCommerce customers. Reduce the number of products you offer, especially when the obvious customer favorite to increase conversion. Here are 6 points to help you reduce choice paralysis and get your customers buying from you. … Read More
Best eCommerce Customer Segmentation Strategies 2021
Life is all about segmentation. Consider your loved ones, friends, coworkers, and neighbors. You probably don’t communicate with them the same way. For example, you obviously speak differently with your close family and friends than you do with your neighbors. … Read More
7 Proven Strategies To Increase eCommerce Conversion Rates
Conversion rate optimization involves improving your eCommerce site navigation, funnel, checkout, and others to optimize for conversions. Your conversion can do better. Learn how to systematically improve eCommerce conversion rates. … Read More
How to Track & Improve Your eCommerce Cart Abandonment Rate
54% of online shoppers abandon their shopping carts due to high delivery costs According to a study from Statista.com. The data also shows that 16% of online shoppers abandon their carts due to poor website navigation, while 24% abandoned their … Read More
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