The following article describes the pain marketers go through in managing technological stacks. Tech stacks often provide inefficient, jumbled up solutions without a centralized point of view. The solution to this problem lies in Customer Data Platforms, which the article describes in detail. It effectively handles the data processing and visualization in order to understand and interact with the customers better. … Read More
Web Analytics Blog
Follow along with us as we share our experiences in the industry - the highs, the lows, and everything that falls in between.
Dashboard Design Best Practices – 5 Key Principles
Trying to make your dashboard designs stand out from the rest but you don’t know what it takes? Well, don’t worry. In this article, I’ll be taking you through the top 5 key principles of dashboard design that will help you ace the design. … Read More
Successful Analytics Team’s Roles and Responsibilities
If you want to compete with others, it’s imperative to have the best analytics team. Besides that, this team is also responsible for creating business models that can improve your overall performance. … Read More
Customer Data Platform: The Ultimate Guide
A Customer Data Platform (CDP) is a system that unifies all these data from different sources like apps, social media, marketing campaigns to a centralized location. This is the ultimate guide of CDP.
… Read More
Digital Performance Marketing Explained
Digital performance marketing has changed the advertising landscape. This article explains the concept and how you can leverage it in your marketing. … Read More
FoxMetrics For Social Media Analytics
Discover deep insights And uncover the underlying components of your social media data. Learn how FoxMetric can help you achieve more in your social media analytics. … Read More
The Amazing Reasons Why Every Start-Up Needs Web Analytics
Building a start-up comes with a lot of unknown, especially regarding your online success. Web analytics is an effective way to gain insight into your business and make decisions that will ensure business growth. … Read More
How’s your business going? Need help with Analytics?
The current financial crisis has once again proven the importance of data analytics and data-driven decisions. This article explores the steps you can take to better leverage analytics for your business. … Read More
15 Top Analytics Websites & Blogs For Every Data Enthusiasts
Identifying the best analytics blog websites allows you to get adequate information and support to take your analytics to the next level. This article reveals 15 must-follow analytic sites and blogs. … Read More
8 Ways To Build Your House File Through Newsletter Sign Ups
Your house file is the corners stone of your marketing strategy. In this article, you’ll learn how to build your email list and other house files through newsletter signups. … Read More
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