To save you from the sticky situation of getting CDP and DMP mixed up we’re going to break them up layer by layer. And just to make it easy to remember, we’ll limit it to only 4 key differences you won’t ever be able to miss it. … Read More
Web Analytics Blog
Follow along with us as we share our experiences in the industry - the highs, the lows, and everything that falls in between.
Integrate “Personalized Marketing” Into Your Online Business
You must always remember that personalized marketing is all about reaching out to your customers with the most appropriate and personalized message; but most importantly, at the right time and on the right platform. … Read More
Data Sharing Showdown: How GDPR Will Impact Businesses
The relevance of data cannot be overstated. How and what the data is actually used for is a growing concern for customers, who provide this data. More so, the security and protection of these supplied data from intrusion by unsolicited parties is also an issue to lead to the GDPR. … Read More
CDP: 6 Things to Look Out for in Choosing the Best Platform
A good Customer Data Platform (CDP) should be user-friendly and intuitive. It should not be difficult to maneuver, it isn’t java language coding after all. This is so because other marketers can have access to data integrated into the CDP tool. … Read More
How Customer Data Platform Can Improved Your Business
Improving customer experience and ultimately getting customers satisfied has been the game-changer in today’s business world. It’s not enough to have a Wall Street shaking product or service, getting to understand customers’ behaviors with respect to products and services can … Read More
6 Solutions to Customer Data Integration & Personalization
Customer data platforms help collect customer data from multiple sources and connect it with the matching customer. … Read More
5 Useful Ways to Improve Customer Experience
Personalizing your customer engagement leads to better customer experience because everything that gets to them from you is relevant and speaks to their specific needs. … Read More
Looking To Declutter? Maybe CDI Is What You Need
One important thing that Customer Data Integration (CDI) does for you is the ease of combining social media behavior, search behavior, transactional behaviors, and other behavioral patterns to effectively reach out to a customer. … Read More
How to Convert Leads to Paying Customers with these 5 Martech Stacks
You can spend a huge amount of money to generate leads through either email marketing, content marketing, events or online campaigns, if these leads are not converted to paying customers, then it would be an effort in futility. … Read More
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