General

A study shows that people who purchase after getting cart abandonment emails spend 55% more than those who buy straightaway. Combine this with the knowledge that nearly 70% of users leave a website without purchasing the contents of their carts, … Read More

You’ve probably seen landing pages before. They’re the pages you land on after clicking an ad or a link in a promotional email. While it may be tempting to direct all your campaign traffic to your homepage, you can do … Read More

Everywhere you go, people are talking about numbers. One million downloads. Ten thousand page visits a day. All these numbers sound impressive, especially when you’re launching a new business. Seeing these numbers tick up is exciting, we won’t lie. But … Read More

Do you feel that you truly, deeply understand your customer base? Honest feedback from your customers is essential for keeping your business growing and on the right path, and surveys and polls can be a simple and effective way to get … Read More

No matter how much you optimize your site, not every customer who visits your website is going to end up buying something. For some, it could be because they aren’t a good fit for your business, or were just window … Read More

Does a 1-2% increase in conversions sound like it’s not worth the effort? After doing the math, the numbers might surprise you. Take Wishpond’s example: “Let’s say you’re an online retailer with 15,000 monthly site-visits. Your customers are spending, on … Read More

Every marketer shares similar goals, but we all face different challenges. But one challenge all marketers face despite our differences is a shortage of time. In fact, pretty much all of our challenges (like tracking analytics and proving ROI, keeping up with … Read More

Data analysts. Data scientists. Data nerds. Whatever you want to call them, there’s no denying that qualified Web analytics professionals are in high demand. And for good reason; these days, big data is on the minds of most organizations, large … Read More

Who doesn’t love a good story? To kick off this article, we’ve got a great one for you: Once there was a Web analytics professional who was also an Excel wizard. In fact, he would create some of the world’s … Read More

Social media for businesses is big right now because it brings business owners an easy way to connect and engage their customers. Your customers are on Facebook and Twitter. They are pinning stuff on Pinterest, uploading self-made videos on YouTube, … Read More