If you want to get the most benefit out of web metrics or analytics, you should learn several of the most frequently used terms and their meanings. Comprehending these web analytics terms will ensure that you understand what information you lack … Read More
General
Small Business Offline Sales and Conversions – Measure Them Right!
Sometimes, small businesses start to significantly decelerate, when they need to improve their online marketing. It is partly happening because of the lack of awareness about the technical means involved in it and also because of the fear that they … Read More
Update: Blekko Search Engine
Recently, we launched support for the Blekko search engine in FoxMetrics, however, it seems I missed a critical piece as Greg Lindahl the CTO of Blekko contacted me with the details recently. It turns out that Blekko has a toolbar that I didn’t know about, therefore, all toolbar queries weren’t being … Read More
Improving Conversion with A/B Split Testing
How do you know what works on your website and what doesn’t? Usability is a beast that can’t be controlled until you test different scenarios and use hard numbers to make your decision. We as people are very adaptive and … Read More