The customer purchase decision process starts with consumers recognizing a need or want, and it ends when they make the purchase and considers that it truly meets their needs. Here’s how to leverage web analytics to influence customers buying decisions. … Read More
consumer purchases
Combating Consumer Choice Paralysis to Improve Conversion
Offering too many options can “paralyze” your eCommerce customers. Reduce the number of products you offer, especially when the obvious customer favorite to increase conversion. Here are 6 points to help you reduce choice paralysis and get your customers buying from you. … Read More