Marketers and their teams have a number of different data collection platforms to choose from such as Data Management Platforms (DMP), Customer Relationship Management Platforms (CRM), Data Warehouses (DM), and Customer Data Platforms (CDP). … Read More
CRM
CDP vs CRM: What’s the difference?
CDP automates your marketing campaign while tracking the customer’s behavior across all channels. CRM allows you to aggregate vital information about both your perspective and regular customers, effectively communicate and interact with your customers, and run automation processes that make your marketing campaigns run smoothly and seamlessly. … Read More
5 Ways to Re-engage and Retain your Customers Using CRM
It’s easier and cheaper to retain an existing customer than it is to get a new one. … Read More