As customer demand becomes complex and personalization use cases more advanced, there’s a need for a more viable tool to keep track of these changes. Here are ten ways a CDP can help you utilize your online data to hyper-personalize customer experience. … Read More
customer experience
Empowering Teams with Better Customer Data
While CRMs and DMP platforms can help marketers use some of these data, these tools are still inefficient. That’s why more companies are adopting customer data platforms to make the best out of their customer data. … Read More
How Marketers Can Break Out of Hollow Tech Stacks
The following article describes the pain marketers go through in managing technological stacks. Tech stacks often provide inefficient, jumbled up solutions without a centralized point of view. The solution to this problem lies in Customer Data Platforms, which the article describes in detail. It effectively handles the data processing and visualization in order to understand and interact with the customers better. … Read More
5 Useful Ways to Improve Customer Experience
Personalizing your customer engagement leads to better customer experience because everything that gets to them from you is relevant and speaks to their specific needs. … Read More
6 Practical Ways You Can Triple Your Website Traffic
‘You can only improve what you measure.’ I guess you’ve heard that before. Well, that’s the benefits web analytics offers when it comes to traffic generation. The accuracy of web analytics data allows you to know exactly where your traffic … Read More