Properly implemented web analytics helps removes the guesswork from your online activities. It allows you to track and enhance your website and marketing activities. Here are 5 frameworks to help you develop a strong online presence to unlock your Web Analytics value. … Read More
web analytics
Website Navigation Best Practices
Website navigation is not something you think about until you get lost on a website or can’t seem to get past a specific page. Yet it can make or break users’ experience and can impact a site’s SEO. Here are the best practices to optimize your Web navigation. … Read More
5 Ways Web Analytics Data Drive Online Buying Decisions
The customer purchase decision process starts with consumers recognizing a need or want, and it ends when they make the purchase and considers that it truly meets their needs. Here’s how to leverage web analytics to influence customers buying decisions. … Read More
What Your Web Analytics May Not Be Telling You
Do you know what your web analytics is telling you? What about what it isn’t telling you? Web analytics tools are great for revealing metrics, learning more about the customer, and improving sales. But most web analytic tools out there fall short. Here’s how to test the efficiency of your web analytics tool. … Read More
How Useful Is Real-Time Web Analytics In Digital Marketing?
Real-time web analytics gives marketers control of how customers and prospects interact with their websites and campaigns. You can control your customers’ journey and influence their buying decisions. … Read More
How Customer Analytics Can Change the Way Your Business Grows
There’s nothing more valuable to a business than knowing what your customer is thinking. That’s the capability the customer analytics offers. Analyzing your customer data helps you gain insight to improve your relationship with them and serve them better. … Read More
The Amazing Reasons Why Every Start-Up Needs Web Analytics
Building a start-up comes with a lot of unknown, especially regarding your online success. Web analytics is an effective way to gain insight into your business and make decisions that will ensure business growth. … Read More
15 Top Analytics Websites & Blogs For Every Data Enthusiasts
Identifying the best analytics blog websites allows you to get adequate information and support to take your analytics to the next level. This article reveals 15 must-follow analytic sites and blogs. … Read More
10 Best Web Analytics Tools To Track Performance
If you skip monitoring your activities, you leave yourself with no insight on how to make improvements. Here are the best tools to grow your online presence. … Read More
Integrate “Personalized Marketing” Into Your Online Business
You must always remember that personalized marketing is all about reaching out to your customers with the most appropriate and personalized message; but most importantly, at the right time and on the right platform. … Read More